Road-Runner Highway Signs produces, what else, highway signs in Florida, where as far as we know, there are no roadrunners. We thought it would be fun to incorporate their namesake bird into a highway sign. To make the the sign more memorable, we had the bird running off the sign. When a product, service, or company has such a visually memorable name, such as Road-Runner Highway Signs, it makes good sense to take full advantage of the opportunity to reinforce the name of the product, service, or company in the consumer’s mind.